Below is a summary of a piece published in Becker’s Payer’s Issues, Three ways to spur innovation in healthcare product development.
It can be a real challenge for plan sponsors find the kind of effective, healthcare solutions that truly make a difference. In his insightful article, Carelon’s Chief Product Officer, G. Shah, delves into three key principles for driving innovation in healthcare product development — a mission that resonates strongly with employers aiming to offer comprehensive healthcare benefits that deliver better outcomes for their members.
- Identify the Gap: Carelon emphasizes the importance of spotting gaps in healthcare experiences that need unified solutions. Using predictive analytics and data, they pinpoint where interventions are required. A practical example is the Crisis Safety Platform launched to support the "988 Suicide & Crisis Lifeline." This initiative bridges information gaps and integrates care efficiently at critical moments, ensuring swift access to ongoing assistance.
- Focus on Patient-Centered Design: A patient-centered approach leads to solutions that are not only simple and comprehensive but also personally meaningful for users. At Carelon, we make it personal by considering whether our solutions are something we’d want our own friends and family to use. CarelonRx's weight management product exemplifies this, combining digital tools, live support, and medication management for a holistic journey. Particularly for those using GLP-1 medications, this comprehensive approach ensures continuity of care, coordinated through a person’s prescriber. This strategy helps in tackling weight loss challenges by fostering long-term success.
- Build, Test, Launch, Optimize: Innovation doesn’t stop at launch—it thrives with continuous refinement. Carelon’s data mining product for payment integrity was developed as a minimum viable product, prioritizing essential features while keeping an eye on future enhancements. Close collaboration with customers during the testing phase allowed for real-time feedback and improvements post-launch, showcasing the power of iteration in product development.
The journey of building and refining these products underscores Carelon’s dedication to improving healthcare outcomes for everyone involved. To learn how this committment leads to a higher quality, connected healthcare experience for each member of your team,
read the full article, here: Three ways to spur innovation in healthcare product development - Becker's Payer Issues | Payer News
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